First we updated the copy on the main website to be more contemporary and accessible. The idea here was to pull away from the clinical, pharmaceutical copy that had become synonymous with the brand and give it a casual friendliness that prospects could relate to.
The Old Times are the Best
We wanted to play on the rich heritage of the brand and created an area on the site to celebrate 80 years. This involved writing articles and editorials on its history as well as highlighting the changes in the business over the years, from cod liver oil suppliers to the multi-product health brand we all know today.
The Haliborange range wasn't an easy pitch. Seven Seas wanted to make it appeal to toddlers and young children on the shelf ,whilst also highlighting the benefits of the product to caring parents. I wrote copy around all of the products as well as the main content for the website and accompanying landing pages.
Getting the Right Balance
As you can see I took a dynamic approach to the copy, trying to appeal to parents and children alike. The nursery rhyme tone not only makes it clear who the product is aimed at, it also serves to help parents pitch the products to their children.
A Series of Infographics
We developed a series of infographics to help and reassure parents about their childrens' diets. This was all part of a push to position Seven Seas as a go to authority on healthy living and advice. The above is just one example of what we achieved.