A uniquely modern approach to copywriting

If you truly want to connect with your audience in the digital age, selling isn't enough. Everyone's doing it. Instead, you need to strike up a conversation, earn the trust and respect of your readers, then deliver when the time is right. I've studied the likes of Ogilvy, Bernbach and Hopkins. I've mused over some of history's most infamous ads. I've even watched the entire series of Mad Men from start to finish. 

The truth is, copywriting has changed.

I combine the proven techniques of great copywriting with everything I've learned about digital marketing. The result?

Powerful, persuasive prose that's fit for the modern age of conversational commerce.

Copywriting

From brochures and press releases to landing pages and web copy, I write words that get results and bridge the gap between brand and audience.

CONTENT STRATEGY

Sometimes words alone aren’t enough. Brands need a voice. An identity. I work with agencies and businesses to help find the best angles and tell the right stories.

Editing

Sometimes you're 90% of the way there and you just need an experienced writer with a good eye to pull everything together and make it shine. That’s me.


I’m agency friendly

If you’re a PR or creative agency in need of some additional copywriting support, I can help. I’ve worked with loads of agencies, both externally and in-house, to help across a variety of projects. From penning press releases and blog posts, to partnering with your designers on web copy projects and marketing campaigns, just consider me one of the team.

Need a writer who clicks with your design team?

I’m your guy. I’m used to battling lorem ipsum, working closely with designers on everything from web copy to brochure paginations.

I’m also pretty nifty with tools like Sketch and Adobe XD, and I’ve spent hours working directly in CMS platforms like WordPress using plugins like SmartCrawl and Yeost. Having a bit of basic HTML knowledge certainly comes in handy too.

Why have I learned all of this? Because I’ve worked with designers and developers for so long that I know how to make their lives easier. Of course I’m happy to provide copy in a document if that works, but it’s good for my design clients to know that I can always go that little bit further if needed.


Ridiculously good copy with no strings attached.

When you contact me, you work with me. It really is that simple. I don't outsource and I don't bite off more than I can chew. When I get to work on your brief you can rest safe in the knowledge that it has my full, undivided attention. Of course, that doesn't mean I can't play well in a team...

...Over the years I've had the pleasure of working with some of the boldest and brightest agencies around, writing for brands such as Boots, Yell, American Express, Bowers & Wilkins, Symantec and even Google. I've been a senior in-house copywriter for a global digital marketing agency, and spent several years freelancing and moving from contract to contract. Bottom line? I've worked on briefs of all shapes and sizes, and I know the right questions to ask to help you achieve your goals. 

No brief is too small, no task is too big. I'll find the words that work.

 

ONE-TO-ONE service

I offer a one-on-one service that's honest, open and flexible. Whether you're an agency looking to outsource or a business looking to find the right words, when we start working together I make sure I'm personally available.

PROTECT YOUR MARGINS

Like many writers I have a standard day rate, but I'm also extremely flexible. I'll take a look at the work and give you a full proposal upfront so you know precisely what you'll be paying. With me, you'll never go over budget. 

agency friendly

For an agency, being able to tap into freelance talent from project to project is a huge advantage. I’m happy to fill any talent gap you have on your team in order help you meet a tight deadline or knock a brief out of the park.

What I can do...

Website copy / Landing pages / Email writing / Creative concepts / Brochure content / Advertising copy / SEO copy / Newsletters / Press releases / Feature articles / Editorials / Case studies / Interview pieces / Video scripts / Radio scripts / Social media content / Bid writing / and more…

Brands I've worked with...

Get in touch

If you'd like to a discuss a brief, enquire about my rates or get access to my portfolio, simply leave a message below and I'll get back to you within 24 hours.

 

Want to grab a coffee?

I'm based in Frithsden, Hertfordshire with easy access to London via Euston. If you'd like to talk over coffee, just let me know. Mine's black, no sugar.