lead generation

Why Copywriting isn't all about selling, and you shouldn't be either.

Why Copywriting isn't all about selling, and you shouldn't be either.

The internet is a noisy place. In any given location or any niche that exists on the web, there are thousands of businesses competing for impressions, clicks and conversions. 

They want your money. Of course they do. They're businesses. There's nothing inherently wrong with a business wanting people's money, but the way they go about earning that money has changed enormously over the years. It's my opinion that in the past decade, this has changed more than ever before.  Never before have so many businesses been able to position themselves in front of so many people at the same time. 

Before I go on, I have a confession to make. I'm a copywriter that doesn't believe in cold, hard selling. I've written for some of the biggest brands in the world in a variety of industries, and never have I been more uncomfortable than when writing copy where the sole and solitary objective was, 'sell fast, sell hard'. 

Here's why...