freelance working

Writing a good brief is a quick win, and more agencies should do it.

Writing a good brief is a quick win, and more agencies should do it.

After navigating the ad-strewn splash pages of Forbes this morning, I came across an interesting read. According to People Per Hour, 50% of workers across the UK and the US will be freelancers by 2020. 

Freelancers are in demand, and it's wonderful. Agencies and businesses across the world are starting to realise that it's far easier (and cheaper) to tap into freelance talent than it is to secure that talent it in-house.  Agile working is on the rise, and the freelance workforce is leading the charge. 

I love what I do. I get to use the power of words to engage, influence and inspire audiences on behalf of some of the world's best brands. One minute I could be writing a video script for a new mobile phone advert, the next writing a press release for a steel manufacturer in Japan. 

It's not all sunshine and roses though.