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Pokemon Go: An Unlikely Source of Low Cost Marketing

Unless you’ve spent the last few weeks under a rock on some remote island, there’s a good chance you’ve heard some of the buzz around Pokemon Go. It’s the Pokemon game that fans of the series (many of them now in their early 30’s, myself included) have been waiting for, and it’s sent Nintendo’s stock price soaring. It’s popular alright. We’re still waiting on UK figures, but over in the US, 60% of users who have download the app use it every single day, and factor playing into their everyday routine. So how can your business tap into this phenomenon? Is it even worth it? Let's review...